Thursday, April 25, 2013

Is It a Culture Thing? Ghanaians Don't Want A Cookie Cutter House, They Want A Custom Home

The country of Ghana is one of the most ethnically and culturally diverse countries in the world. It is a mixture of Adangbe, Akan, Dagomba and Ewe people to name just a few. The cultural diversity is extremely evident in their arts, cuisine and clothing. Colorful textiles are worn for special social and important religious occasions. Culturally, clothing is more than just cloth; it is also a visual representation of history and a way of expressing one’s self. It is no surprise that Ghanaians take as much pride in the design of their homes as they do in the design of their clothing.

Culture Driven, Not Consumer Driven

Home plans in Ghana are not consumer driven as they are in other parts of the world. In America, for instance, cookie cutter home are abundant—especially in the suburbs. This is because builders enjoy economies of scale by building a large quantity of homes in very similar styles. They can purchase materials in bulk and build the same style more efficiently. The people of Ghana, however, would rather have their home reflect their heritage and culture in much the same way that their clothing does. They are not in competition with their neighbors or “trying to keep up with the Joneses.”

Identity Based Investment

There are many different real estate investment opportunities in Ghana. The most welcoming and profitable opportunities are identity based investments that allow Ghanaians to participate in entire process—from the floor plan design to the final walk inspection—and really make the home a representation of who they are. Foreign investors are often surprised at how powerful identity based real estate investments can be. They become connected to the people of Ghana and find that the benefits of investing in Ghana real estate are much more than monetary.

Pride Of Ownership

For many Ghanaians, owning their own home will be the biggest accomplishment of their lives. Some save for 10 to 15 years just to be able to afford their dream home that is considered quite modest by American standards. Yet, they still have a tremendous pride in ownership.
To begin the process of designing your dream home that you can be proud of, browse Ghana House Plans and select the plan that closely matches your dream home and let Ghana Homes customize to fit your style.

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